Velvet-wrapped cars are the latest high-end auto fad

Luxury car owners around the globe are embracing the growing velvet fad, splashing out thousands to cover their bespoke vehicles in the extravagant woven fabric. From this pimped out Ferrari spotted in upmarket Knightsbridge to the fluffy Porsche seen in west London, the flashy supercars appear to attract the public’s attention everywhere they go. The company behind the velvet wrapping says its service has proved increasingly popular over the past 12 months as an alternative to standardized paintwork. The process involves wrapping the cars in a durable and weather resistant fiber to the color of your choice.