The Official Trend Watching Site
powered by Daniel Levine and The Avant-Guide Institute
Darth Chu's picture
Learn MoreShareSave to Favorites
Added 9 January, 2020

Vogue Italia‘s January 2020 issue is replacing its usual glossy photographs and editorial fashion spreads with illustrations. The reason? To reduce the environmental impact of photoshoots. “This is the first time Vogue has done this since the introduction of photography in its pages in the early 20th century,” Condé Nast, Vogue‘s publishing...

Mary-Gold's picture
Learn MoreShareSave to Favorites
Added 8 January, 2020

Last year, wool shoes from companies like Allbirds were all the rage in California tech circles. After selling 1 million pairs of shoes just two years, the brand developed a cult following pursued by celebrities like Leonardo DiCaprio and former President Barack Obama. Now, Allbirds is looking to top themselves with a line of shoes that...

WirelessBrain's picture
Learn MoreShareSave to Favorites
Added 1 January, 2020

74-year-old French fashion brand Celine has picked 18-year-old Noen Eubanks, a star on the three-year-old social video platform TikTok, as it's newest face. The easy joke to make here might be "and now you feel old," but maybe it just proves that time is a flat circle. Celine posted the latest campaign on its Instagram earlier today,...

b0unty hunter's picture
Learn MoreShareSave to Favorites
Added 4 December, 2019
As the secondhand market becomes a bigger part of the retail industry, Patagonia is doubling down on its used gear efforts with the first ever physical space exclusively centered on its resale business. Patagonia's Worn Wear operates by buying customers' products back from them, provided they're in good condition, in exchange for store credit....
FunnyMonkey's picture
Learn MoreShareSave to Favorites
Added 25 June, 2019

SK-II, global prestige skincare brand, is partnering with Soul Machines, a company re-imagining how humans connect with machines, to create the world’s first autonomously animated digital influencer: YUMI. As SK-II’s first digital brand face, YUMI is part of SK-II’s ongoing transformation to connect with a new generation of consumers. Using...

JelloWaffle's picture
Learn MoreShareSave to Favorites
Added 20 June, 2019

Luxury e-commerce platform, YOOX is launching YOOXMIRROR, an in-app feature that acts as a discovery tool for users to explore new looks through a virtual avatar, Daisy.

On the app’s homepage, users can view nine fashion stories laid out in a similar style to Instagram Stories, divided into themes such as “Join the party” and “Check mate...

b4real's picture
Learn MoreShareSave to Favorites
Added 12 June, 2019

Cosmetics giant L'Oreal announced last year that it was buying augmented reality beauty app maker ModiFace. Since then it's deployed virtual makeup try-ons across a number of its own brands, allowing shoppers to test different shades of makeup in a live video or selfie of themselves. Now Amazon mobile users in the US and Japan will be able to...

Etcetera's picture
Learn MoreShareSave to Favorites
Added 28 May, 2019

Step one: Buy trendy yoga leggings. Step two: Get the body to wear them. Usually, being able to pull-off form-fitting sportswear is the reward for hard work in the gym, but according to a new report by the British Association of Aesthetic Plastic Surgeons, many fitness fashionistas are attempting to skip the sweat — with liposuction. Chic...

coreFinder's picture
Learn MoreShareSave to Favorites
Added 27 May, 2019

Probiotic foods said to be good for microbiome health have become a multi-billion dollar industry. Now the beauty industry is getting in on the game, producing products that are supposedly good for your gut. One example is from a company called Mother Dirt, which recently launched products they say are uniquely formulated with biome-friendly...

Jr.Gal's picture
Learn MoreShareSave to Favorites
Added 18 May, 2019

Google is introducing a new augmented reality technology for its mobile search engine that will allow customers to see 3D renderings of a number of visual product results. Users will also be able to place these into the real world through their phone cameras, using AR. According to the tech conglomerate, partners from the world of fashion, tech...