Italian 'Vogue' nixes glossy fashion shoots for eco sustainability

Vogue Italia‘s January 2020 issue is replacing its usual glossy photographs and editorial fashion spreads with illustrations. The reason? To reduce the environmental impact of photoshoots. “This is the first time Vogue has done this since the introduction of photography in its pages in the early 20th century,” Condé Nast, Vogue‘s publishing company, said in a press release on Jan. 3. “The purpose of this rather bold move is, simply, to be more sustainable.” What’s so wasteful about the magazine’s usual production? “One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least ten hours non-stop, partly powered by gasoline-fueled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras…” Emanuele Farneti, Editor-in-Chief of Vogue Italia said in a statement.