According to findings from the recently released annual survey from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the demand for minimally invasive procedures (i.e. injectables) is bigger than ever, especially among Millennials. Fueling the overall growing demand for cosmetics procedures, according to survey data, is social media and all of its many facets. This includes the ubiquitous selfie (72 percent of those surveyed reported seeing patients who sought out cosmetic procedures in order to "look better for selfies"), as well as celebrity influence. "Social media today is the equivalent of constantly walking around with a mirror in your hand," says Andrew Jacono, a facial plastic surgeon in New York City. "This, coupled with celebrities and influencers on social media are a few of the reasons [why] we see a continued uptick in patients seeking cosmetic procedures to look better for their selfies. For better or worse, this trend is here to stay."