Dirty Bones, a a newly opened London hot spot knows that diners like to Instagram their food. So they are facilitating that behavior by offering guests 'foodie instagram packs' along with their meals to help get attention and heighten diners' social media profiles. The free kits include a LED camera light, a multi-use charging device, a clip-on wide angle camera lens, a tripod and a selfie stick. The restaurant, which has been designed with the "Instagram Universe" in mind calls upon the budding online foodie culture, which has seen an increase in consumers compulsively sharing what they're eating. Dirty Bones' kits complement this culture by providing the tools necessary to get the perfect shot, regardless of lighting or time of day. In turn, guests' are sharing high quality images of their plates, providing free advertising for the establishment.