CVS Health, one of the largest pharmacies in the USA is embracing a new kind of treatment. Their push could help mainstream the nascent business of digital therapeutics, which markets apps to help treat conditions like schizophrenia and multiple sclerosis. The first solution available through the service, Sleepio, by Big Health, is a great example of where treating a condition with non-pharmaceutical means may be the better option. Many physicians believe that long-term medication treatment is not a great option for insomnia. These medications are not meant for use over an extended period, they can be addictive, and their efficacy diminishes over time. For conditions like insomnia — or just poor sleep — digital therapeutics can be a superior option.