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Added 19 March, 2019

Luxury tour operators are expanding wellness offerings to meet demand

Luxury tour operators are introducing more wellness-inclusive tours to greet demand as well as attract a new demographic of conscious and health-first consumers. Abercrombie & Kent earlier this year introduced its new wellness-inspired Luxury Small Group Journeys, which aims for a balance of its deeply cultural and luxurious itineraries alongside options built to engage the mind, body and spirit. Other luxury tour operators such as Butterfield and Robinson and Lindblad Expeditions have placed wellness, or at least activity, at the forefront of their itineraries before it became such a big deal. Lindblad has a wellness focus on all voyages with an exclusive partnership with Exhale for Base Camp Baja voyages including Exhale-led fitness classes, mindfulness hikes, paddle board yoga classes, and meditation sessions.

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