The hospitality industry is warming up to cryptocurrencies with its first luxury franchise offering crypto transactions to make bookings. The Pavilions Hotels & Resorts has adopted crypto, elevating the experience of modern luxury. The franchise has partnered with UK-based CoinDirect to provide a hassle-free, convenient, and secure portal to make payments with cryptocurrencies from anywhere in the world. Bookings are available via Bitcoin, Ethereum, and over 40 different digital currencies. The Pavilion believes that this step will not only build hospitality’s base for technological advancements and overall digital growth; it will also change the meaning of luxury. To personalize the experiencing top-notch hospitality, crypto will now allow the ultimate choice. Guests can pay with their preferred gateway, even if it is decentralized.