Added 21 October, 2013
Locally sourced healthful foods are popping up everywhere, from rooftop gardens to the new organic garden being installed in AT&T Park, the baseball stadium in San Francisco. Now the New York-based airline JetBlue is putting a farmer's market into their terminal at JFK, offering homemade apple pies, jams, honey, peach relish and more. The market will offer flyers healthful options to bring on their flights and is being done in conjunction with GrowNYC, which operates greenmarkets throughout New York City. The initiative comes from the airlines sustainability department and is meant to connect the brand with wholesomeness and trendiness in the minds of passengers. Interestingly, this is not the first time something like this has been tried, as a similar market in San Francisco's SFO launched two years ago. Also attaching itself to the trend of providing customers with education, the market will offer cooking demonstrations and other programs, like composting lessons.