Many major cosmetic brands have men's collections. Some even have men's counters in department stores. Now a make-up brand for men called War Paint for Men has opened a new store on London's Carnaby Street. Founded by Danny Gray, War Paint for Men specialises in makeup and cosmetics specifically for men, and is sold in more than 80 countries. The ‘world-first’ store will sell a full range of War Paint for Men products, as well as offering men the opportunity to learn about makeup options and trial products.