Nordstrom invites busy shoppers to reserve online and try in-store

Leading fashion specialty retailer Nordstrom is expanding its ‘Reserve Online & Try In Store’ service to almost 40 stores across the USA, following a pilot in six stores. Customers will be able to pick items online and then go to their nearest Nordstrom store to try them on in person. This new service aims to combine the convenience of shopping online with an efficient and personalized in-store experience.
Customers can use ‘Reserve Online & Try In Store’ through the Nordstrom mobile app. They will receive a text notification when their items are ready, and another one when they arrive in the store to let them know where they can find their dedicated dressing room.