Added 16 September, 2013
Fast food is just not fast enough for some people, as evidenced by the debut of a new technology from McDonald's that lets Americans order and pay for Big Macs and other items from their mobile phones. McDonald's is currently testing a mobile payment application in Salt Lake City and in Austin, Texas. After ordering via a mobile phone, customers can pick up food in stores, curbside or at drive-thru windows. In short, the company is looking for ways to make it easier for diners to get their food. Chipotle Mexican Grill already has a mobile ordering app and Burger King is offering a delivery service in some U.S. cities. As we move towards a cashless society, the app appeals to those who use their phones for everything (read: Millennial and teenagers) and to the increase in speed of culture in general.