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Added 7 September, 2013

Digital art goes mainstream with first-ever online digital art auction

Digital art is often seen in contemporary art galleries these days, but it hasn't really made it yet to the walls of most homes we've visited. That may be changing now that Phillips, an eminent auction house, has teamed with Tumblr to create Paddles On!, a global auction of works by artists who are using digital technologies. Recognizing the increasing viability of such work in the contemporary market, the curator is bringing digital art to the masses, and taking the unusual step of seeking submissions from artists online, including animated gifs, websites, software, net art, and videos. The best work will be on view at Phillips's Park Avenue gallery in New York City and auctioned on October 10, 2013. Artists will receive 80% of the proceeds of the sale of their work and 20% percent will be donated to Rhizome, the leading nonprofit dedicated to supporting technological contemporary art. Image: Sparklers, an animated GIF project by Ryan Enn Hughes.
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