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Added 25 June, 2013

Richard Branson continues to show how far lifestyle brands can go, now with Virgin Beer

Created for passengers of Virgin Trains, the high-speed rail lines around England, this latest brand extension for Virgin shows how more and more brands are seeing themselves as "lifestyle" brands, ones that offer a host of products and services that cater to their customers' sensibilities. Named "Tilting Ale," this Virgin beer is fully alcoholic, brewed by Redwillow Brewery in Macclesfield, Cheshire.
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