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Added 20 November, 2017

More cosmetic companies are targeting urban men

Major cosmetic companies are looking to install beauty counters for men in department stores, and bolster their online sales to the world's "metrosexuals." A good example of what's on the horizon comes from the Lqd Mens Essential Gift Pack, a set of skin care products that are supposedly specially designed for the manliest of skin, keeping it hydrated, and ridding it of dirt, debris, microorganisms, and other contaminants.

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