Digital influencers are now autonomously animated

SK-II, global prestige skincare brand, is partnering with Soul Machines, a company re-imagining how humans connect with machines, to create the world’s first autonomously animated digital influencer: YUMI. As SK-II’s first digital brand face, YUMI is part of SK-II’s ongoing transformation to connect with a new generation of consumers. Using Google Dialogflow as its natural language platform, YUMI is capable of interacting as a human would and will not only provide beauty advice but also help consumers better understand their skin.