High design trend: The "iPhonification" of bathroom tissue

It seems like any object can benefit from a design makeover these days. People like to surround themselves with designy things that are nicer than average. And it doesn't hurt if it is somewhat unique and that no one else has it. This modern aesthetic has even trickled down to toilet tissue, which the Spanish company Renova is creating in numerous "fashion" colors. Strangely, black is their best seller.