Added 29 January, 2014
Due to the laws of supply and demand, chocolate prices are now at an all-time high. One of the factors that has made it so popular is the widespread belief that dark chocolate – which represents about 20-percent of the market – is loaded with substances called flavanols that contribute to heart health. Now Crest, one of the world's largest toothpaste brands, is jumping onto the chocolate bandwagon with a new line of flavored toothpaste that includes Mint Chocolate Trek. While some see this only as "the flavor of desperation" for a brand that already has over 50 products in its toothpaste line, others see it as part of a chocolaty trend shows no signs of abating.