Added 27 September, 2013
Consumers are demanding transparency and want to see how the products they buy got to them. Who made it? What is it made from? What impact does this product have on communities and the environment? In response to this desire, lots of brands have been incorporating their products' life stories into their labeling. Often this is being done in the form of a code you can scan or enter into a website for more information. Dole bananas has done this, as has Coca-Cola and Lays potato chips, among others. Now the champagne maker Krug has jumped onto this trend with a unique Krug ID on the back label of every bottle. Once entered into their website, customers can read the story behind that very bottle. Will other brands join this trend? Without a doubt they will.