Added 20 August, 2014
Across the USA and Europe, fast food restaurants are finding that the fastest-growing segment of their market lies in healthier choices that are both lower in fat and higher in price. Top earners include Chipotle Mexican Grill, which recently reported a 26 percent growth in profits and a plethora of new chains offering healthy menus, including Tender Greens, SweetGreen, and LYFE Kitchen (which is owned by a former CEO of McDonald's. Across the board, the trend is towards fresh, sustainable "farm to counter" foods that are locally sourced and change with the seasons. Interestingly, these new brands and healthful menus are growing despite higher costs and prices, which proves that consumers are willing to pay more for products and services that answer current trends in desirable ways. Locally grown food and ecological sustainability are top draws for customers these days across the foodservice spectrum, from high-end meals to fast food options.