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Added 1 July, 2013

Never lose your bags again as British Airways launches electronic luggage tags

Starting next month, checked baggage on BA be fitted with electronic tags that will allow users to track their luggage throughout the entire travel itinerary. Frank van der Post, British Airways managing director for brands and customer experience, said: "This is a fantastically simple, yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone-- every time they fly."
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