Standard Cognition, which is eliminating the hassle of retail checkout by removing it entirely, has opened San Francisco’s first public cashierless store. The Standard Market proof-of-concept store allows consumers to shop and pay without scanning or stopping to check out. An alternative to Amazon Go, the Standard Cognition platform is the first such solution available to any retailer, radically improving the customer experience, reducing costs and opening new revenue streams for retailers. The system correctly matches items to the right shopper, and detects when a shopper returns an item to a shelf or inserts it in a bag or pocket. There is no scanning required, for a frictionless experience.