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Added 5 April, 2013

Virgin Atlantic brands itself as glamorous by extending its brand to lip gloss

It comes in just one color: Upper Class Red that mimics the airlines signature red logo. The idea was born from the company's goal to become the "world's most glamorous airline." For this particular "innovation" the company teamed up with the cosmetics producer bareMinerals to launch the first lip gloss branded by an airline. As a part of their new promotion, all Upper Class passengers will be given the gloss as a free welcome gift on the A330 plane from London to New York. Others can buy the gloss onboard for £15.
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