The Official Trend Watching Site
powered by Daniel Levine and The Avant-Guide Institute
ShareSave to Favorites
Added 26 March, 2013

Free hotel Internet gets closer as InterContinental Hotels commits to access for all loyalty program members

The change will occur as IHG renames its loyalty program IHG Rewards Club, dropping the previous Priority Club Rewards name. IHG says the free Internet will benefit all loyalty program members “whether they stay the night or come in for a coffee or an impromptu meeting.” An InterContinental spokesperson says Internet technology varies among is more than 4,600 hotels, with many providing Wi-Fi and other offering Internet access through ethernet connections. “The intention is to offer Wi-Fi throughout our hotels for members,” the spokesperson says. InterContinental timed its free Internet announcement for loyalty program members with the release of an IHG-commissioned survey that found that Chinese travelers placed the most importance on online connectivity (47%) when choosing a hotel, followed by travelers from Russia (26%), the U.S. (23%), and India (22%). Overall 43% of adults surveyed indicated they would choose to forego staying at a hotel if it charged for Internet access.
M.C Mooch
First spotted by M.C Mooch
59 trends spotted
168 trends loved

Recently loved by

Nobody has loved this content yet.