The Official Trend Watching Site
powered by Daniel Levine and The Avant-Guide Institute
ShareSave to Favorites
Added 8 July, 2013

Cola-flavored wine debuts, in France!

Haussmann Famille, part of French wine house Chateaux En Bordeaux, has launched what it claims is the world's first cola-flavored wine. Rouge Sucette is a red wine with 9-percent alcohol created from grapes and added aromas. It's being distributed to supermarkets throughout France. Pauline Lacombe, marketing director for Hausmann Famille, said the drink, which translated into English means "red lollipop," is aimed at younger drinkers and women. "We did a lot of taste tests and we think it could work for the 'Coke generation'" she said. The same company launched a passion fruit-flavored rose wine two months ago.
First spotted by Etcetera
23 trends spotted
133 trends loved