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Added 14 June, 2013

Virtual sensations: Pregnancy belt lets fathers feel the kick

Apps are now emerging that let people "touch" and "kiss" from far away, so it's right on trend that Huggies and Ogilvy & Mather Argentina made a belt for men that allows them to feel their unborn baby's kicks. The belt is synced up with the real-time movements of the baby in the mother's belly, apparently through some kind of wireless sorcery. It's a neat idea, although the description of it as "something special to compensate fathers" is a little weird, like pregnancy is some kind of cakewalk that they're missing out on. But, whatever. It touches a nerve and it getting positive media attention for the baby brand, which is what it's all about when companies embrace trends.
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