Singapore’s We the People store is proving so popular that it is already expanding into other countries. Featuring products that got their start via the popular crowdfunding site, Kickstarter, every item sold in the We the People store is accompanied by a detailed backstory including the amount of money raised and number of people who pledged support. By providing creators with what is often their first foray into Asia, the store makes available the opportunity to build and expand a new brand in a more relatable, personable way. There are now four We the People retail spaces in Singapore with five opening soon across Gothenburg, Sweden, and one opening in South Korea. The online shop divides products into categories that include Coming Soon, Just Arrived, Accessories, Travel and Home.