Branding is a vital part of any company’s marketing strategy. Until recently, visual presence has been one of the largest, if not the largest, factors in a company’s brand — but Amazon Alexa and other voice assistants are drastically changing the ways consumers encounter products. Graeme Pitkethly, chief financial officer of Unilever (owner of...
After years of development, Reviver Auto, a California start-up, will begin selling digital license plates to consumers and businesses this month. Reviver claims its product, the RPlate Pro, is the first electronic license on the market worldwide. The plates will be sold through automotive dealers. Galpin Auto Sports will begin selling the...
Automation is redefining the future of work. Silicon Valley-based startup Bear Robotics has introduced robots that can deliver food to tables in restaurants. The robotic system, dubbed Penny, uses AI self-driving technology to navigate its way through the restaurant, avoiding people and obstacles. Penny is currently working seven days a week in...
A judge gave the green light Thursday to a Minnesota company that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City. U.S. District Judge Ronnie Abrams released her written ruling in the First Amendment case brought by a company that was blocked from putting ads in vehicles affiliated with companies...
Loomo is a personal, self-balancing transporter with AI and a personality. The robot has an emotion engine, powering lighthearted expressions that are actually quite endearing. Everything in between just hints to what Segway Robotics plans on doing with it. Right now, Loomo can be controlled in many ways: a smartphone app, voice-command,...
Darwin Geo-Pricing is a geo-targeted service, which has been created by Darwin Pricing LLC to optimise the sales of e-commerce retailers. The system uses artificial neural networks to provide a real-time model of the varied prices in different locations. This enables e-commerce retailers and brands to personalise their pricing for each customer...
Japanese commuter trains have had women-only cars for a while now, primarily to reduce the chance of gropers taking advantage of the crowded conditions to cop a feel on female passengers. Recently, the idea of men-only cars has been floating around, though in their case the rationale is murkier. Now, though, the S-Train, which connects Tokyo...
Origin, built on blockchain technology, offers a smart and practical way for consumers to access information on each stage of a product’s journey. Shoppers flash a QR code in-store to see the full history of each product, and make informed purchase decisions. Food industry players throughout the value chain also benefit from this cost-effective...
LifeDNA is offering free DNA tests to provide customers with unique, highly personalized supplements or skincare kits that are constantly updated for people's changing lives. "Using a simple DNA test, we can find out what potential deficiencies and challenges people might have. That gives you the most accurate mind-and-body supplements for your...
Michelob Ultra is going organic. The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has 2.5 carbs, according to the company. “Since the brand was founded in 2002, we’ve been committed to innovation,” said Azania Andrews, vice president, Michelob Ultra. “We...