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Added 13 September, 2017

Senior-Specific Phone Plans Made for Tech-Savvy Boomers

While there's many options out there for seniors who are looking to save on their phone bills, many companies market them in a rather demeaning fashion, as they assume that the demographic doesn't use data or even understand smartphones -- misconceptions that US-based T-Mobile's Unlimited 55+ plan aims to dispute. With an informative ad that stars the company's CEO, John Legere, the many perks of the Unlimited 55+ plan are revealed, especially those that aren't offered by its competitors. To highlight how patronizing marketing to Boomers can be, as well as how companies tend to take advantage of them by charging them more, the T-Mobile ad frequently shows snippets of retro-looking ads that parody this. With the Unlimited 55+ plan, T-Mobile users have access to unlimited data, texting, and calling, making it ideal for those who are looking for a cost-effective plan that's compatible with new smartphone models.

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