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Added 29 October, 2017

Exterion Media has launched London's first fleet of digitally "wrapped" geo-targeted buses with Google onboard as the first brand to use the ad tech. Each bus carries a digital screen on its side. The techology allows brands to run imagery and copy that is pertinent to the locations of the buses, for instance according to nearby shops or London...

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Added 27 October, 2017

The Confessional was conceived and produced by both Felix & Paul Studios and Just For Laughs in collaboration with Google, and was filmed over the course of 2017’s Just For Laughs comedy festival in Montreal. Headspace Studio, the leader in 3D positional audio processing, provided audio capture and end-to-end sound processing for the series...

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Added 25 October, 2017

Live events are extremely popular at the moment. Now digital apps are following this trend. HQ isn't like you're typical trivia game where you can play whenever you want. With HQ, gameplay is live and takes place twice a day. "It's a way to give people a chance to have fun, maybe win, maybe learn something new," Vine cofounder Rus Yusupov told...

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Added 19 October, 2017

Snap, the messaging app, bets it can leap into becoming a platform for discovering places and hotels. Odds are against the company but in favor of visual-first search becoming widespread. Snap will work with Bookatable, Foursquare, Lyft, Michelin Guides, OpenTable, Resy, TripAdvisor, and Uber on a new tool called “context cards.” The cards let...

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Added 12 October, 2017

Discovery is partnering with Google on a virtual reality travel series that spans all seven continents. The 38-episode experience explores the rituals and traditions of cultures in North and South America, Asia, Australia, Africa, Antartica, and Europe. Emmy award-winner Sascha Unseld, who also directed Oculus Story Studio's Dear Angelica VR...

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Added 4 October, 2017

The world's first hologram theater will likely become known for virtual resurrection of celebrities (Hologram USA has reportedly struck deals with the estates of singers like Whitney Houston, Jackie Wilson, Billie Holiday, and Buddy Holly as well as comedians like Andy Kaufman and Redd Foxx), but they’ll also be dealing in MMA fights and even...

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Added 30 September, 2017

AMC Entertainment, one of America's largest movie theater chains, has invested in and formed a partnership with location-based virtual reality startup Dreamscape Immersive. As part of the agreement, AMC will commit $10 million in equity investment and finance up to six Dreamscape Immersive VR centers within AMC cinemas and standalone locations...

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Added 23 September, 2017

Japanese startup Vaqso has secured funding to invest in the mass production of a VR headset add-on device which creates scents for headset wearers relevant to what they are seeing. The compact wireless device shoots out relevant smells based on the VR contents, amplifying experiences and making them even more realistic. Smells created during...

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Added 7 September, 2017

It comes as no surprise to learn of the continued artistic application of virtual reality. And to witness film festivals like Sundance or Tribeca embracing the technologically-driven storytelling medium only makes sense. But when one hears that a more traditional institution such as the Venice Film Festival, now in its 74th year, will be...

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Added 31 August, 2017

A new kind of advertising is coming to N.F.L. games and other programming on Fox Sports this fall: the six-second television commercial. Fox Networks Group will offer the bite-size slots alongside its standard 15- and 30-second ads for a variety of sporting events after first testing the format on its broadcast of the Teen Choice Awards in mid-...