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Added 13 June, 2018

Lush as been championing naked products for quite a while. Product inventor and co-founder Mo Constantine said: “I began unintentionally making naked products and I’ve gone down that route ever since. My first invention was the shampoo bar in the late eighties. Since then we’ve taken the concept much further.” From solid shampoo bars to bath...

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Added 27 May, 2018

Target is upping its beauty game with a focus on personalized experiences through a series of digitally-enabled features both in-store and at the customer’s home. The so-called Target Beauty Studio is a partnership between the US retailer and Perfect Corp.’s YouCam Makeup software, which allows users to virtually try on hundreds of makeup items...

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Added 19 May, 2018

Snapchat is creating augmented reality shopping ads, blending selfies with commerce. The messaging and media app is calling its new creation—a blend of paid lenses with commerce capabilities—"shoppable AR." It has tested the ads with Clairol, Adidas, "Candy Crush" game maker King, and STX movie studio. The commerce lenses are the same as other...

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Added 13 May, 2018

Google has announced Style Match, a feature allowing users to point their smartphone’s camera at an outfit so it generates suggestions on what to buy online. The feature is part of Google Lens, the company’s camera-powered search engine that was unveiled last year and is now fully integrated into its smartphone’s native camera. The news means...

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Added 9 May, 2018

Amazon is currently inviting people to have their bodies 3D scanned at its NYC offices, hinting at the e-commerce giant’s future plans of entering the virtual try-on and personalized fit space.

According to The Wall Street Journal, participants are being asked to return every two weeks to have their bodies scanned over the course of 20...

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Added 4 May, 2018

Enough of working on those abs and glutes! It’s now time to participate in one of the most trending routines across the world – Exercising for your face! Yup, you read that right! Here to help you sculpt your face the right way is a brand called FaceGym, that aims at creating exciting workout routines for the much-ignored facial muscles....

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Added 2 May, 2018

Coty-owned makeup brand Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. Available at the brand’s newly relaunched boutique in Paris, the blended reality mirror is said to be an industry first as it integrates physical product – in this case...

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Added 26 April, 2018

In the USA, the plus-size women’s clothing industry is valued at $17 billion, according to an industry trade group. And the category is growing. With the average American woman being a size 16 to 18, there’s plenty of need for more plus-size options. More recently, mainstream brands such as Target, Forever 21, American Eagle’s underwear label...

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Added 15 April, 2018

For many of us, there are items in our closet that were trendy for a minute and now never see the light of day. Fashion entrepreneur Christine Hunsicker, CEO of Gwynnie Bee, has launched a new platform called CaaStle, short for Clothing as a Service, that will allow fashion brands to let customers borrow a portion of their inventory for a flat...

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Added 3 April, 2018

ModiFace is the Canadian artificial intelligence and augmented reality firm created for the beauty industry. Now the Paris-based giant, L’Oreal, has bought the Toronto-based company, for an undisclosed amount, to help develop and design new digital services for L’Oreal’s 34 brands. L’Oreal is the largest cosmetics company in the world and home...