The Official Trend Watching Site
powered by Daniel Levine and The Avant-Guide Institute
Learn MoreShareSave to Favorites
Added 20 July, 2018

Alibaba Group debuted its first “FashionAI” concept store, demonstrating a way to shop with the help of artificial intelligence. The pilot store at Hong Kong Polytechnic University showcases Guess apparel through innovations such as “smart mirrors,” which display product information on a nearby screen when shoppers are touching or picking up a...

Learn MoreShareSave to Favorites
Added 29 June, 2018

Gucci has launched Gucci Equilibrium, an online communications platform designed to connect “people, planet and purpose” and to bring positive change in order to secure our collective future. The aim is to promote the label’s commitment to sustainability and transparency both to its customers as well as internally to its 13,000 employees, its...

Learn MoreShareSave to Favorites
Added 27 June, 2018

L’Oréal shoppers will soon be able to interact with beauty assistants via live video chat enhanced with a layer of augmented reality. Launching later this year, the experience means that shoppers using L’Oréal-owned beauty brand NYX’s app, will be able to book live streamed sessions with in-store assistants and receive a one-to-one service...

Learn MoreShareSave to Favorites
Added 13 June, 2018

Lush as been championing naked products for quite a while. Product inventor and co-founder Mo Constantine said: “I began unintentionally making naked products and I’ve gone down that route ever since. My first invention was the shampoo bar in the late eighties. Since then we’ve taken the concept much further.” From solid shampoo bars to bath...

Learn MoreShareSave to Favorites
Added 27 May, 2018

Target is upping its beauty game with a focus on personalized experiences through a series of digitally-enabled features both in-store and at the customer’s home. The so-called Target Beauty Studio is a partnership between the US retailer and Perfect Corp.’s YouCam Makeup software, which allows users to virtually try on hundreds of makeup items...

Learn MoreShareSave to Favorites
Added 19 May, 2018

Snapchat is creating augmented reality shopping ads, blending selfies with commerce. The messaging and media app is calling its new creation—a blend of paid lenses with commerce capabilities—"shoppable AR." It has tested the ads with Clairol, Adidas, "Candy Crush" game maker King, and STX movie studio. The commerce lenses are the same as other...

Learn MoreShareSave to Favorites
Added 13 May, 2018

Google has announced Style Match, a feature allowing users to point their smartphone’s camera at an outfit so it generates suggestions on what to buy online. The feature is part of Google Lens, the company’s camera-powered search engine that was unveiled last year and is now fully integrated into its smartphone’s native camera. The news means...

Learn MoreShareSave to Favorites
Added 9 May, 2018

Amazon is currently inviting people to have their bodies 3D scanned at its NYC offices, hinting at the e-commerce giant’s future plans of entering the virtual try-on and personalized fit space.

According to The Wall Street Journal, participants are being asked to return every two weeks to have their bodies scanned over the course of 20...

Learn MoreShareSave to Favorites
Added 4 May, 2018

Enough of working on those abs and glutes! It’s now time to participate in one of the most trending routines across the world – Exercising for your face! Yup, you read that right! Here to help you sculpt your face the right way is a brand called FaceGym, that aims at creating exciting workout routines for the much-ignored facial muscles....

Learn MoreShareSave to Favorites
Added 2 May, 2018

Coty-owned makeup brand Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. Available at the brand’s newly relaunched boutique in Paris, the blended reality mirror is said to be an industry first as it integrates physical product – in this case...