"Paddock to plate" trend takes off in Australia

Farmers Michael and Carolyn Emeny are among a number of producers in New South Wales selling direct to consumers. Situated in a town called Mudgee, the farmers delivering about 140 racks of lamb shanks and leg roasts a month directly to consumers homes. "You are what you eat but, in this day and age, do you even know what it is you're eating?" Mr. Emeny said about meats that are sold in most traditional supermarkets. "Supermarkets control what we eat, what we think we should eat, how its packaged, transported and stored. They control the farmer and what he charges and produces." People order through the couple's Facebook page and are told when their lamb will be delivered. A full pack is an entire 18kg-22kg grass-fed lamb, complete with legs, shanks, kidneys, chops and sausages for about $10 a kilogram.