The Official Trend Watching Site
powered by Daniel Levine and The Avant-Guide Institute
ShareSave to Favorites
Added 15 May, 2013

Noticing changing life patterns, fast food restaurants starting to serve breakfast all day

McDonald's is yet another fast food chain considering putting breakfast on the all-day menu. Breakfast accounts for 25% of McDonald's business and has been one of the biggest opportunities for the restaurant industry -- the only area of growth in the past decade, according to NPD. And consumer trends in food, including the desire for speed, convenience, portability and more-healthful, fresher options, are driving chains such as Denny's and even Pinkberry to cash in on the $50 billion restaurant-breakfast category. Taco Bell, Burger King and Subway are also focusing on the day part: Subway rolled out its breakfast line in 2010 and recently offered an all-day breakfast as part of its monthly "$5 Footlong" promotion. Meanwhile, traditional full-service diners like Denny's and IHOP are searching for ways to introduce a quicker breakfast. "IHOP is also exploring innovations [that will serve] our on-the-go guests," said an IHOP spokesman. Those include "leveraging new technology to reduce time to order and pay, [and] nontraditional IHOP formats," including a fast-casual concept.
TrendChaser10
First spotted by TrendChaser10
14 trends spotted
106 trends loved

Recently loved by

Nobody has loved this content yet.