Google Is Testing Vacation Rental Search in Its Hotel Price-Comparison Tool

In tests involving about 7,000 property listings in Europe, Google is checking if travelers would like to use it to search and book vacation rentals. Online travel rivals should be on the alert. In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. The results are limited to a small subset of alternative lodging inventory similar to traditional vacation rentals. At the moment, Booking.com is the biggest vacation rental player to have listings in the tool. It is providing the bulk of the content. But only a handful of its 753,465 vacation rental listings is being pulled into Google’s system today.