Fashion brand Celine picks TikTok star as it's newest face

74-year-old French fashion brand Celine has picked 18-year-old Noen Eubanks, a star on the three-year-old social video platform TikTok, as it's newest face. The easy joke to make here might be "and now you feel old," but maybe it just proves that time is a flat circle. Celine posted the latest campaign on its Instagram earlier today, identifying Eubanks as a "teen idol" rather than a "TikTok" star (though, we suppose TikTok stars are technically today's teen idols). The brand's creative, artistic and image director Hedi Slimane photographed Eubanks, pictured in a leather jacket and stripped crop top. Eubanks has amassed 7.5 million followers on TikTok. That's impressive, considering he told Paper earlier this year that he had only joined the app in 2018, and only saw his followings rise drastically starting earlier this year. Despite a bad boy image (that is, thanks to his two-toned fluorescent hair and general penchant for neon, not that far from Billie Eilish's "bad guy" image), Eubank's videos on the platform are mostly silly fun. There's lots of dancing, lip-synching, quick edits, and experimentation with makeup and hairstyling. Cool moms would approve.