Samsung has announced that it has installed its first ever commercial cinema LED screen at Lotte Cinema World Tower in Korea. Designed as a High Dynamic Range (HDR) LED theatre display, the cinema LED screen creates a more captivating and vibrant viewing experience through next-gen picture quality and true-to-life audio thanks to collaboration between HARMAN and Samsung Audio Lab. “Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.” Stretching nearly 10.3m (33.8ft) wide in size, the cinema LED screen accommodates a variety of theatre configurations. The display brings the visual power of HDR picture quality to the big screen, and enlivens content with both ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (146fL) nearly 10 times greater than that offered by standard projector technologies.