The Official Trend Watching Site
powered by The Avant-Guide Institute
Learn MoreShareSave to Favorites
Added 31 July, 2015

Faster and better customer service is one of the biggest business trends of the year and we're seeing many major companies rethink the way they interact with their customers. Starbucks is a case in point as they test a new express format that puts speed ahead of all else. The company's testing ground is a pocket-sized store on Manhattan's Wall...

Learn MoreShareSave to Favorites
Added 17 June, 2015

Consumers increasingly want to know where the products they consume come from, how they are made, and the social and environmental impacts those products have on the people who make them and the places they come from. This trend is most obvious in the food and beverage sector, where consumers are increasingly demanding – and receiving –...

Learn MoreShareSave to Favorites
Added 18 May, 2015

Amazon has long been at the forefront of innovative marketing and shipping ideas, from delivery drones to shipping products to local warehouses when customers are only starting to consider ordering them. However, neither of these novel ideas address one of the most recurrent issues for online retailers – failed deliveries due to "last mile"...

Learn MoreShareSave to Favorites
Added 1 May, 2015

As marijuana legalization spreads across the USA, entrepreneurs are racing to get in on the ground floor of this nascent market. Many established companies are wary of the sector because contradictory state and federal regulations make the business of pot a risky proposition. Start-ups on the other hand, have lots less to lose, so the race to...

Learn MoreShareSave to Favorites
Added 27 April, 2015

One hallmark of our green-conscious age has been the rapid rise of reusable, cloth grocery bags, sold at checkout counters or brought from home. Some cities have banned single-use plastic bags altogether, which others encourage (or require) stores to charge a few cents for them. Either way, plastic bags and other packaging create obvious issues...

Learn MoreShareSave to Favorites
Added 25 April, 2015

As we've pointed out many times, numerous retailers the world over are looking to turn themselves into lifestyle brands that escape product typecasting to supply their customers with all manner of goods and services that fit into consumers', well, lifestyle. Problem is, most brands just do the one thing they do well. The answer to this...

Learn MoreShareSave to Favorites
Added 25 April, 2015

It's been few years since sport shoe giants Nike and Adidas have been offering customers the ability to customize their own sneakers by choosing the colors of various parts. The success of this offering is partly due Millennials’ desire for uniqueness, a result of being told ad infinitum as children that each is a “special snowflake.” Whether...

Learn MoreShareSave to Favorites
Added 20 April, 2015

Even the most casual trend spotter has heard about the Next Big Thing in mobile: wearables like watches and activity bands. While Google Glass seems to have come and gone, and we about to feel the impact of Apple Watch, this trend is poised to be much bigger than smartphones worn as accessories. Adidas just announced they are releasing a range...

Learn MoreShareSave to Favorites
Added 14 April, 2015

A deepening trend sees companies attempting to harness the power of “lifestyle brands” by expanding into all manner of product lines unrelated to their signature offering. By encouraging consumers to embrace not only just a single product, but an image, attitude, or, indeed, a lifestyle, companies of all stripes are inspiring new levels of...

Learn MoreShareSave to Favorites
Added 1 October, 2014
Seems like every food these days has versions that are organic, small-batch, artisanal, hand-made, locally sourced, and sustainably grown... these are the new buzzwords of the food world. So it should come as no surprise that one of the latest foods to jump on this trend is popcorn. What with Europeans and healthists worrying about genetically-...