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Added 1 September, 2015

The VAN Beethoven truck is a mobile orchestral experience using virtual reality to deliver a LA Philharmonic performance. Visitors will enter a customized van and put on a Oculus Rift headset connected to the LA Philharmonic’s virtual reality app. The experience allows viewers not only to experience the music of the Philharmonic, but also the...

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Added 1 August, 2015

Gluten-frees 15 minutes may be up. The movement for gluten-free food began to assuage the relatively few celiacs who cannot tolerate the stuff. But for the vast majority of humans who fell for this fad, gluten-free foods are said to provide no demonstrable benefits. For those of us who always saw the anti-gluten fad as a bridge too far for fad-...

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Added 29 July, 2015

Inspired by Iceland, the country's tourism board, has given you until autumn to ask a real, live Icelander any question you'd like about the small Nordic island nation. In a clever bid to promote the country, the campaign has selected seven citizens, all of whom have the typical Icelandic name Guðmundur (for men) or Guðmunda (for females) to...

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Added 6 July, 2015

Conceding to health trends that prioritize authentic, natural and organic ingredients, Diet Pepsi has decided to stop using the artificial sweetener aspartame in their drink products. The company’s CEO noted that Millennials’ perceptions of “healthy” make sugar less of the bogeyman it once was. Now it’s artificial and other lab-created...

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Added 18 May, 2015

We are often asked whether trends just happen, or if it is possible to manufacture them. While most unfold organically, without conscious intervention, many others are the result of a concerted effort of a person, company or government. While many food trends may seem to magically appear from nowhere, the truth is that many governments are...

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Added 14 May, 2015

We are seeing more and more public advertisements that are interacting with their environments in creative ways that engage viewers. Recent examples include billboards in the UK that point out airplanes overhead, along with their destinations, and a metro ad in Sweden that reacted to trains pulling into the station. Hot on this trend comes a...

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Added 5 May, 2015

While alcohol consumption in general remains relatively flat, consumers are guzzling down more expensive, high-quality liquor in recent years. Whiskey has proven especially popular with a new generation enamored with the Golden Age of cocktails. First bourbon was in vogue as the main ingredient in classic cocktails that hadn't been seen since...

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Added 4 May, 2015

3D hasn't gone well for television, and the concept has cooled in cinemas. Part of the problem is that most 3D technology requires that the viewers wear special glasses. The holy grail in 3D video is in creating images all three dimensions without the need for people to wear special lenses. Several companies have created this technology, but...

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Added 1 May, 2015

Critics malign the selfie trend for celebrating narcissism. Companies, on the other hand, are embracing this trend as an avenue for free promotion. More and more we are seeing tourism destinations and other venues creating "Instagram moments" that invite customers to take photos of themselves and post to social media. Now Virgin Atlantic...

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Added 23 April, 2015

Smart watches will be the must-get items for Christmas 2015, but at least one new product is proving that the wearable trend goes far beyond tech. Analog Watch Co., a Philadelphia-based watchmaker that professes a love of nature and makes watches out of wood, had another hit on their hands with a miniature ant farm you wear on your wrist they...